Farmers Insurance Group announced it has launched its latest Hispanic advertising campaign titled “Force Field” that includes TV, radio and rich media – all produced by U.S. Hispanic Agency of Record Accentmarketing.
Force Field’ is a visual representation of finding the right fit when it comes to providing individualized insurance coverage that’s right for each person,” [...]

Fire season is here, and with dry weather comes the threat of wildfires. That is why Farmers Insurance and FireSafe Montana will conduct a first-ever press conference in front of the State Capital on June 18, 2009 at 10:00 a.m. to announce Fire Prevention Week in Montana.
“The purpose of the Fire Prevention Week is to [...]

Farmers Insurance Group of Companies announced that it will build two new buildings totaling 275,000 square feet on the existing grounds of Farmers Insurance office facilities located in Caledonia. This development is thanks in part to an attractive incentives package offered by the Michigan Economic Development Corporation (MEDC). The expansion will create a significant number [...]

Farmers Insurance Group of Companies will hold a dedication and ribbon cutting for Farmers new 95,000 square foot HelpPoint facility in Olathe Thursday June 4, 2009.
The ceremony will be held at 16850 W. 119th St in Olathe. On the corner of Renner Rd and 119th Street, right across the street from the Bass Pro Shop. [...]

Farmers Group, Inc the nation’s third-largest personal lines property and casualty insurance group, strengthened its leadership position among the nation’s multicultural consumers with the selection of Muse Communications to be its marketing partner targeting the African-American consumer segment. Muse now joins Farmers’ other multicultural marketing partners, Accentmarketing, which focuses on the nation’s Hispanic consumers and [...]

In the January 3, 2009 Fiesta Bowl Parade, Farmers Arizona will soar to new heights!
A Farmers Insurance Group of Companies-sponsored float or balloon has been in the annual Fiesta Bowl Parade for over 15 years. This year a new customized car-balloon will fly in the Parade, sponsored by Farmers Arizona and proudly displaying the Farmers [...]

Zurich in North America, a leading property and casualty insurance provider and its U.S. subsidiary Farmers Insurance Group are making this holiday season brighter for people who need a helping hand. Employees from both companies are volunteering their time across the country to help children, the elderly, the homeless and members of the armed forces.
“I [...]

Farmers Insurance Group of Companies® has been named the Official Insurance Sponsor and Official Supporter of the Rose Parade bands by the Tournament of Roses.
This 2009 parade marks the 50th year Farmers Insurance has participated in the Rose Parade,” stated Bob Woudstra, Farmers Group, Inc. CEO. “We are excited to expand the Farmers’ role and [...]

It’s something that should never happen: tools and supplies were stolen from a Habitat for Humanity site in Simi Valley, dashing the hopes of three needy families from moving into their new homes by Thanksgiving. Three single mothers and their combined nine children, ages 4 to 15, were scheduled to move into three single-family Habitat [...]

Paul Hopkins, Chief Executive Officer (CEO) of Farmers Group, Inc., a Los Angeles-based subsidiary of Zurich Financial Services Group (Zurich), has been promoted to Chairman of the Board of Farmers Group, Inc. In addition, Mr. Hopkins will assume responsibilities overseeing Zurich’s Latin America operations.
Bob Woudstra, who currently is President and Chief Operating Officer for Farmers [...]