Accentmarketing

Farmers Insurance Emphasizes ‘Right Fit’ Coverages for Consumers in New Ad Campaign Featuring Renown Actor/Director Edward James Olmos

July 14th, 2009

Farmers Insurance Group announced it has launched its latest Hispanic advertising campaign titled “Force Field” that includes TV, radio and rich media – all produced by U.S. Hispanic Agency of Record Accentmarketing.
Force Field’ is a visual representation of finding the right fit when it comes to providing individualized insurance coverage that’s right for each person,” [...]

Farmers Insurance Adds Muse Communications to Its Roster of Multicultural Marketing Partners

January 21st, 2009

Farmers Group, Inc the nation’s third-largest personal lines property and casualty insurance group, strengthened its leadership position among the nation’s multicultural consumers with the selection of Muse Communications to be its marketing partner targeting the African-American consumer segment. Muse now joins Farmers’ other multicultural marketing partners, Accentmarketing, which focuses on the nation’s Hispanic consumers and [...]