Thunderhead, recognized innovators in document automation and multi-channel communications solutions, today announced that SafeAuto® Insurance Company has selected the Thunderhead NOW platform to streamline the creation and delivery of customer communications across the enterprise.

SafeAuto provides personal auto insurance on a consumer-direct basis exclusively through online and telephone distribution channels. The company specializes in providing low-cost, state-required minimum limits auto policies.

SafeAuto selected Thunderhead NOW to replace its legacy system in part due to the NOW platform’s XML-based design and support for a modern service-oriented architecture (SOA), which will enable rapid and flexible integration with the company’s existing infrastructure. Thunderhead’s support for ACORD standards was also a key differentiator. Thunderhead NOW will be integrated with SafeAuto’s new claims solution provided by Innovation Group (LSE:TIG.L – News).

Thunderhead NOW will enable SafeAuto to centrally control communications to improve brand consistency and reduce compliance risks. By using Thunderhead NOW’s dynamic templating capabilities, SafeAuto will be able to significantly reduce the number of templates it maintains, decreasing both complexity and costs. In the future, SafeAuto plans to further leverage Thunderhead’s multi-channel capabilities to move toward a more paperless communications process, reducing its reliance on third-party print vendors.

“We needed a solution that could help bring our claims communications system into the 21st century,” said Jeff Fields, SVP and CIO of SafeAuto. “Thunderhead NOW’s open standards approach allows for easy implementation and integration with our other systems, and provides significant cost-efficiency improvements. We will now be able to create and deliver our customer communications in a more seamless and efficient manner, leveraging the latest channels, including online.”

“We are delighted that SafeAuto, a company which is already realizing the benefits of e-commerce and online marketing, chose Thunderhead to improve its communications processes,” said Thunderhead CEO Glen Manchester. “Thunderhead NOW will help SafeAuto not only modernize its claims management process, but also achieve significant cost savings and improve customer engagement at the same time.”

Founded in 1993, Safe Auto Insurance Company is a nationally recognized consumer-direct personal auto insurer based in Columbus, Ohio. Safe Auto provides motor vehicle insurance policies tailored to meet the minimum limits and coverage terms required by the financial responsibility laws of the states in which it operates.

Never settle for cheap car insurance when you deserve the best from SafeAuto. For a FREE quote, call 1-800-SAFEAUTO or visit www.safeauto.com.

Thunderhead is the leading provider of enterprise solutions for the production of highly personalized, multi-channel communications.

Thunderhead’s innovative platform, Thunderhead NOW, empowers business users to own the end-to-end process of creating and maintaining customer communications and delivers significant efficiencies and cost savings. Thunderhead NOW also enhances customer engagement, improving customer satisfaction, loyalty and revenue outcomes.

Due to its unique combination of business user control, open standards-based architecture and broad enterprise capabilities, Thunderhead has quickly established itself as a clear market leader and is one of the fastest-growing software companies in the world. The company counts many of the world’s leading private and public sector organizations as customers, including Allianz, Bank of America, Prudential, RBS Insurance, UBS and the Australian Department of Immigration and Citizenship. Thunderhead services its global customer base from offices located in North America, Europe and Asia Pacific.