oday, Allstate Insurance Company is designating Martin Luther King, Jr. Day as Allstate Beyond February Give Back Day, to be observed in Atlanta and 18 other cities across the country.

As a company-wide, national day of service, Beyond February Give Back Day promotes the ideals and vision of Dr. King in his hometown and nationally by inspiring people to donate their time to worthy causes in their own communities today and throughout the year.

Today, Allstate and The King Center in Atlanta will host a volunteer rally after the annual ecumenical service honoring Dr. King at Ebenezer Baptist Church. Allstate and King family representatives will encourage the thousands of people assembled to put their good hands to good use year round.

In addition to hundreds of participants volunteering in Atlanta community projects, more than 1,000 Allstate-organized volunteers will fan out across the country, rehabbing homes, feeding the homeless and signing up organ donors in cities ranging from Tampa, Florida to Denver, Colorado.

Allstate is inviting all consumers to visit BeyondFebruary.com to find out how to find volunteer opportunities in their zip codes. The Web site highlights Allstate’s commitment to the African-American community and links to VolunteerMatch, an online search engine that promotes volunteerism and civic engagement by matching volunteers with charitable organizations and non-profits.

Because Allstate believes in supporting the African-American community well beyond just the month of February, Beyond February was established in 2007 as an ongoing initiative that creates, supports and sponsors programs that empower and enrich African-American communities across the United States.

Highlights of Beyond February since its inception in October 2007 have included sponsorships of the Tom Joyner Family Reunion, the American Black Film Festival, State of the Black Union, the Gospel Superfest, and more.

The Allstate Corporation is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate®” slogan, Allstate is reinventing protection and retirement to help individuals in approximately 17 million households protect what they have today and better prepare for tomorrow. Customers can access Allstate products and services such as auto insurance and homeowners insurance through approximately 14,900 exclusive Allstate agencies and financial representatives in the U.S. and Canada, or in select states at allstate.com and 1-800 Allstate®. Encompass® and Deerbrook® Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers. Customers can also access information about Allstate Financial Group products and services at myallstatefinancial.com.